Microsoft
I worked on paid creative campaigns for a wide range of Microsoft products, developing copy and concepts tailored to diverse audiences across digital platforms. Each campaign was created to capture attention quickly and guide users toward action. These campaigns drove click-throughs, increased sign-ups, or boosted product awareness. By combining engaging storytelling with data-driven insights, I helped ensure the creative aligned with Microsoft’s brand voice while delivering measurable results that supported their broader business goals.
Culligan Quench
I managed the social media presence for Culligan Quench across Meta, X, and Instagram. I maintained a consistent posting cadence of 4–5 times per week by planning and updating a detailed social media calendar, ensuring content stayed timely, relevant, and engaging. Through a mix of organic growth strategies, audience engagement, and platform-specific optimizations, I helped grow their following from just a few dozen to a couple of thousand.
Money Under 30
I managed the social media presence for Money Under 30 across LinkedIn, Meta, X, and Instagram. Within the first three months of taking over their online presence, I helped grow their follower count by more than 2,000, significantly expanding reach and engagement. I worked to define and refine the brand’s social voice, shaping it to resonate authentically with a Millennial audience while curating and creating content that addressed their financial needs, challenges, and interests.
